Your business can run beautifully without you constantly at the wheel
→ My tech solutions will get you there
📣 Join the “Techy” Revolution
If you're constantly fighting fires in your business, I’ve got a tool so you can step into your role as a Calm CEO.
This quick impact, 3-part starter pack includes a 20-minute workshop, a guided journaling practice and a 25% discount code to my online shop.
200+ business owners have saved countless hours with my systems magic since 2018!
I’m here to make sure you find your CEO-mode without sacrificing your personal touch
Your brilliantly messy creative energy isn't the problem
Your gifts are simply waiting for strategic systems flexible enough to dance with it.
You deserve a business that breathes with your natural rhythms and a detail-obsessed, right-hand woman (that’s me!) to transform your big ideas into reality while gently holding you accountable.
My high-level tech support is for…
perimenopause warriors, ADHD minds, and high-achieving creatives who are tired of constantly being "on," it’s your permission slip to step fully into CEO-mode with systems that flex with your work style, not against it.
Not just a... Systems Strategist Online Business Manager Tech VA Integrator Chief Operations Officer Operations Manager
I'm more like the co-founder and get-shit-done second-in-command you wish you'd had from the beginning.
I'm on a mission to liberate brilliant entrepreneurs from the daily chaos that’s overtaken the joy in their work
Somewhere between your first client and your current revenue, you've found yourself buried in admin hell, wondering why ‘doing all the *right* things’ hasn't actually lightened your load.
Heya! I'm Ellie and for 7+ years…
I've been transforming high-touch businesses from frantic to flexible. My aim is always to create space for creative powerhouses like you to finally have a business that runs beautifully, even when you're offline.
Hey there, freedom-seeking entrepreneur!
Whether you're ready to completely transform how your business runs or just need a few strategic tweaks to reclaim your sanity, I've got something perfect for you.
-
![Calibrated Concepts, Process Icon White]()
Need a complete systems overhaul?
→ The Simplicity Solution
3 months to transform your chaotic business into one that runs on beautiful autopilot
-
![White chalk-style icon on a maroon background showing a gear connected to a flow of three blocks, ending in a checkmark symbol, representing a completed process or workflow automation.]()
Want ongoing CEO support?
→ Business Co-Pilot
Your right-hand woman to implement your vision while you lead from your zone of genius
-
![White hand-drawn clock icon surrounded by sparkles, a smiley face, and a checkmark, set against a maroon background, symbolizing time-saving, productivity, and satisfaction.]()
Just need a specific system sorted?
→ One-Off System Setup
Get a CRM, email marketing, or project management tool working perfectly for YOUR business
-
![White chalk-style drawing of a glowing light bulb on a maroon background, symbolizing ideas, creativity, or innovation.]()
DIY-ing for now?
→ Plug & Play Tool Kits
Grab my ready-to-implement templates, guides, and tutorials starting at just $47
Not sure where to start? Book a free 20-minute call and let's chat about what freedom looks like for your unique business!
I create spacious, online businesses
(take it from my clients)
-
![Wivi-Anne - Portrait]()
Wivi-Anne Nyberg
"Working with Ellie has been invaluable to me, since she really puts her energy into digging into my wishes and needs first, as a business owner.
She is an amazing pro at finding solutions to simplify my way of working online. Ellie’s efficient and highly skilled in what she is offering, and important enough really good at responding and explaining processes in a simple and understandable way."
-
![Aaron Henshaw wearing a cowboy hat, sunglasses, and a white shirt stands behind a DJ booth with thumbs up, framed by sheer curtains and natural light.]()
Aaron Henshaw
"Ellie's truly a lifesaver, she has transformed my business from chaos to automatic success. Not only that she's very personable, nice and accommodating. She teaches you how to get up and running with your website and systems with a cool video that you can always go back and watch at anytime if you have problems which to me is very very helpful.”
-
![Caran Bendon with wavy hair and glasses sits with hands clasped, wearing a white blouse and blue pants, in front of colorful abstract art on a white wall.]()
Cara Bendon
“Organization isn’t my strongest point, and after speaking briefly to Ellie, it was clear she was exactly the right person to come and sort things out for me. She was very thorough about understanding my business… I now have a new system in place, and feel much more confident that the tools I pay for are the things I really need.”
-
![Mel Wiggins - Portrait]()
Mel Wiggins
“Ellie looked at all the processes I was using in my business as it was and without judgement, came up with ways that I could simplify, streamline and automate key areas of my business that were eating my time; stuff I had no idea was possible. It was unbelievable to me the wizardy ways that she implemented so all my systems and tech talked to each other. She took me off manual mode and I’ve never looked back.”
-
![Sara Slattery with glasses and a patterned blouse sits casually on a white couch in a bright, airy room with natural light and wooden furniture.]()
Sara Slattery
“Ellie provides a lot of support, understands the needs of your business and takes all the tech stress off your shoulders in simple and quick ways. Would definitely recommend!”
-
![Phoebe Swan in a green coat with a patterned scarf and red headband smiles in front of a colorful mural with pink, red, and green elements.]()
Phoebe Swan
“Ellie was a joy to work with. She was able to achieve a lot in a short space of time. I feel more confident and clearer about how to run my business going forward and she has set me up with several new software systems that are already making my day to day operations smoother.”
The Rule Breakers &
Dream Makers
I love my team and community of warm, bold, and brilliantly chaotic business owners who refuse to accept that running a successful business means sacrificing our freedom. We are business owners who strut to our own tune and who've built something amazing but aren't willing to remain prisoners to our own success.
We believe women deserve businesses that actually work for them, day in and day out. And not the other way around.
That means using simple tech that streamlines instead of complicates, automations that feel human instead of robotic, and enough breathing room to actually enjoy the empire you've built. My clients and I are not about hustle culture or grinding ourselves into dust. I’m all about creating space for big ideas while having the systems and support to actually make them happen.
If you've ever felt guilty for working too much, wished for a business that runs without you constantly at the wheel, or found yourself saying "there's got to be a better way to do this"
You’re absolutely in the right place.
Let's chat about your dreams
Ready to start your simplicity journey? I'm a message away and would love to connect!
I'm a real human who genuinely loves geeking out about systems, automation, and how to make your business work better for your specific needs.
Drop me a line at ellie@calibratedconcepts.com – I personally respond to every email (from my home office in Pendleton, Oregon).
Or check out my YouTube channel where I share behind-the-scenes peeks at my own systems, quick tech tutorials, and step-by-step guides to simplify your business operations!
Let's turn your business from chaos to calm together. The first step? Just saying hello!